


The U.S. hotel industry reported mixed results in the three key performance metrics for the first half of 2010 in year-over-year measurements, according to data from STR. The industry’s occupancy was up 4.4 percent to 56.4 percent, average daily rate fell 2.0 percent to $97.18, and revenue per available room increased 2.3 percent to $54.80. In second-quarter 2010, occupancy increased 6.2 percent to 60.7 percent, ADR ended the quarter flat at $97.87, and revPAR increased 6.2 percent to $59.44.
“First-half and second-quarter U.S. hotel industry performance demonstrated marked improvement from 2009—particularly on the demand (rooms sold) front,” said Bobby Bowers, senior vice president at STR. “Second-quarter room demand increased 8.7 percent -- the industry’s largest quarterly demand increase since STR began tracking performance in 1987. ADR growth is slowly improving, primarily at the upper-end, and we expect continued gradual improvement through the second half. We’re forecasting full-year 2010 revPAR growth of just over 5 percent, driven almost exclusively by occupancy gains.”
In the first half of 2010, 23 of the Top 25 Markets experienced occupancy increases. Boston led the increases, rising 14.8 percent to 65.4 percent, followed by Detroit (up 11.2 percent to 51.4 percent) and New Orleans (up 10.7 percent to 66.7 percent). Houston reported the largest occupancy decrease, falling 4.6 percent to 56.7 percent, followed by Norfolk-Virginia Beach, Va., with a 2.9 percent decrease to 49.6 percent.
New York City posted the largest ADR increase, rising 5.4 percent to $209.42. Tampa-St. Petersburg, Florida, reported the largest ADR decrease, falling 10.7 percent to $97.98, followed by Detroit with an 8.5 percent decrease to $75.29.
Four markets achieved a revPAR increase of more than 10 percent: New York (up 15.2 percent to $165.56); Boston (up 13.7 percent to $89.39); New Orleans (up 12.4 percent to $81.66); and Miami-Hialeah, Florida (up 11.0 percent to $117.33). Houston dropped 10 percent in revPAR to $51.60, reporting the only double-digit decrease in that metric. For more information, visit www.str.com.


Over the past 30 years, Rosewood Hotels & Resorts has welcomed many special guests to its properties. As part of Rosewood’s 30th Anniversary celebration this year, Rosewood is seeking nominations for 30 Under 30, a unique recognition program designed to reward 30 men and women under the age of 30 who have demonstrated qualities that Rosewood holds dear as part of the company’s own core values: mindful of the community, leadership with integrity, passion of conviction, respect and dedication to preserving our natural environment, creativity and strong sense of life balance.
This December Rosewood will debut a website of 30 Under 30, featuring the 30 people who most lead lives of consequence, and Rosewood will make a $100 donation on behalf of each finalist to the non-profit organization of their choice. In addition, they will each enjoy a complimentary dinner for two at the Rosewood hotel or resort of their choice. Rosewood also will select one nominee whose life is truly exemplary to receive a $1,000 donation to the non-profit of their choice and a complimentary three-night stay at any Rosewood hotel or resort.
Helping to select the best 30 Under 30 will be a panel of judges including Caroline Rose Hunt, honorary chairman of Rosewood Hotels; John Scott, president and CEO of Rosewood Hotels; Stephen Hunt Sands, chairman of Rosewood Hotels; Peter Greenberg, CBS News travel editor; Jason Binn, CEO and founder of Niche Media; and Pamela Fiori, editor-at-large of Town & Country. To nominate yourself, a friend or colleague, visit www.rosewoodhotels.com/30under30 and submit a brief 250 word statement detailing the nominee’s qualifications. Please include a resume, if possible. Applications will be accepted through Nov. 1, 2010. Winners will be announced on Dec. 1, 2010 on the 30 Under 30 website. For more information on Rosewood Hotels, call 888-ROSEWOOD or visit www.rosewoodhotels.com.
You are here:
| < Prev |
|---|

